• In 2002, a Wired magazine article forecast that, "Twenty years from now, the idea that someone looking for devotedness without looking for it Web will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.' Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient" .

People that are in an intimate relationship with sole another are often called a couple, especially if the members of that couple have ascribed some degree of permanency to their Jewish Dating relationship. Such couples often provide the emotional security that is cold for them to accomplish other tasks, particularly forms of labor/work.