Marketing leads are brand-specific leads generated for a unique advertiser offer. In contrast to sales leads, marketing leads can only be sold to to a unique advertiser. Marketing leads are generated for a unique brand – Wells Fargo, Coca Cola, etc. Marketing leads are overall generated for e-newsletter lists, Buy Email Leads email databases, member loyalty programs, community sites or for vendor-specific sales efforts. Sales leads are generated for a particular ring – e.g. Finance, Mortgage, etc.

There are many tools available to generate sales leads. Vendors like implu, Experian or Wegener DM have definite querring tools to access their dbase. Other use chat like Instant Service or LivePerson to enter in contact with potential sales leads online. Leads generated based on online behavioral targeting and segmentation are often generated by Netmining.